Using the demographic heat map, you can view how compatible your business is with a certain location based on the demographics you care about.
Turn it on
In the Target Market panel, toggle the heat map ON.
The map will change to display how well an area matches your profile on demographics alone. Areas that are dark green means high suitability and have a high amount of people that share the qualities on the Target Market panel! Areas that don't have any demographic information turn up gray. For example, there isn't any census data for the university campus below:
Quick Overview
A Demographic Overview appears on the right which gives you a preview of the area and the people within it. Clicking a DA will lock the Quick Overview.
Heat map opacity
You can also adjust the opacity of the heat map by using the slider found in the bottom-left if you want to reveal more or less of the underlying map:
