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Navigating a single site report
Navigating a single site report

Summarize area demographics, custom criteria on your target market, and the businesses around your sites

Cameron Klapwyk avatar
Written by Cameron Klapwyk
Updated over a week ago

PiinPoint single site reports bring together your market research into one concise summary. They help you compare area demographics, understand proximity to any existing locations, discover nearby competitors, and ensure your anchors are well positioned.

There are three tabs that organize the information in your report:

  1. Overview

  2. Demographics

  3. Points of Interest


What's the trade area like here? 

The Overview tells the story of who lives in the area, showing some standard demographic variables, from the Total Population to the Median Age, and a Retail Landscape giving a summary on the market.

The market breakdown, including total population, daytime population and total households

In the Your Demographics table, you'll see any specific criteria that are relevant to your concept, e.g. perhaps you target people age 25-40, or need a minimum household income of $60,000.


What will the income be like in 5 years from now?

On the Demographics tab, PiinPoint applies projections to select demographic variables to show you how things are going to change in the future, and how they've changed in the past. See how population, income, and age evolve:

Points of Interest

Where are my competitors?

On the Points of Interest tab, you'll see all relevant competitors that are within your trade area. For example, in this 5-minute drive time, there are 16 different grocery type POIs (pertaining to my competition), represented by 6 different brands and 4 of my own hypothetical store locations:

You can change the reporting area by adjusting the radius scale.

How many of my own stores are nearby?

You'll also see how many of your own stores are within the designated trade area. In this case, there are a few within close proximity:

For more information on creating and interpreting PiinPoint reports, check out our report collection here

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