Mapping Census Boundaries in PiinPoint

PiinPoint has a basemap selector that brings predefined geographic boundaries directly onto your map! These boundaries are optimized for efficient and performant use plus you can interact with them in multiple ways.

Click on the new Basemap Selector at the bottom left corner of the map and select the relevant geography level. Currently, the boundary options are:

You can also see the boundary ID, size, and type in the pop-up

When boundaries are visible on your map, click on any tile to see these options:

Here’s some more details about each one:

Add to Layer lets you add the selected shape to an existing or new layer. This will help you create and save territories or trade areas to your Layer panel so you can find and use them again. This is especially helpful if your territories or trade areas need to conform to existing geographies.

Summarize Data to get a quick view of the demographics, points of interest, and your locations within the selected geography. The variables you see here are those selected within your Target Market, Point of Interest, and My Locations or Layers panels (they will need to be actively toggled on to be summarized).

Build a Report will allow you to use that specific shape for a site report. For example, if you’ve ever needed to create a report on a specific city, simply toggle the boundaries layer on to Census Subdivisions (Canada), or Cities (US), and select the relevant area. The report you create will be based on that specific city boundary.

Add to Comparison will add the shape to the Quick Comparison view. Use this method to compare two or more cities together in a flash, or identify the demographic makeup of geographies around your most successful locations.

💡 Pro Tip: you can also multi-select any census boundaries by holding down Alt (PC) or Command (Mac).