The Show Points feature allows you to see your customer contribution by Percentage, Count, Average, or Sum. With customer spending data, you can rank postal codes or zip codes by those that have higher sales volumes, allowing you to dig deeper into markets with an even contribution of customer counts.
Figure 1. Points indicate postal codes by spending in Toronto:
The colour gradient indicates the total spending of each zip / postal code:
- In Canada, the lowest level of detail for viewing customer addresses is by postal code. In this case, use the gradient to show the density of customer home addresses, indicating which postal codes have higher spending but also higher percent contribution or count. The legend will indicate which contribution format you're using:
For more information on contribution layers, check out these docs.