We've recently updated our data source for the Points of Interest categories that you see in PiinPoint. The updated data makes searching for categories more intuitive and more accurate

Why are POIs updating?

  1. The new categories align with the North American Industry Classification Standard (NAICS), making it easy to get additional context on a type of POI and match with other data sources
  2. Results that return by category are more intuitive, meaning fewer POIs that have to be filtered out afterward
  3. There is improved accuracy with the placement of POI results, ensuring that the location is as close as possible to the actual location as expected

Accessing POI Categories

POI categories are combinations of various brands and organizations that all fall under the same theme. They help to speed up your market research, in case you're analyzing multiple POI types and want to pull them all in at once. You'll see your POI categories appear whenever you search up a keyword in the POI panel. E.g. 'Cafes':

With the new dataset, you have access to over 200 relevant categories that range from automobile services, museums, schools, and doctors, to restaurants, bakeries, salons, housewares stores and more.

For more information on changes to POI data, contact your Customer Success Manager or the support team in Chat.

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