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Meet ChainXY, our new POI data source 📌
Meet ChainXY, our new POI data source 📌
We're excited to announce a new POI partnership with ChainXY!
Cameron Klapwyk avatar
Written by Cameron Klapwyk
Updated over a week ago

We're pleased to announce that we are updating our data source for the Points of Interest categories that you see in PiinPoint, working with ChainXY to provide you best-in-class coverage of retail and restaurant locations right across North America.

Below are answers to a few questions you may have about this transition. 

1. Why is PiinPoint moving to a new POI provider? 

  • Improved accuracy 

  • Broader and more up-to-date brand coverage

  • More intuitive POI categories (ex. Fast casual restaurants)

2. How will this change affect my experience in PiinPoint?

  • You will interact with POIs in PiinPoint in the same way

  • You will be less likely to encounter gaps in the network coverage of brands that matter most to you

  • You will now get all POI addresses in reports and exports automatically

  • The Retail Landscape in your report overview page contains a new and improved category breakdown: 

3. Will this affect my library of reports?

  • Nope! All reports in your library will remain unchanged

  • If you add additional POIs to old reports, they will be pulled from Chain XY’s database

4. Will my choice of categories change? 

  • To some degree, yes. All of our most popular categories, such as restaurants, grocery stores, banks, coffee shops etc. will still be available

  • Given that Chain XY focuses on brands, there are some categories that will no longer exist

5. What will happen to my POI panel selections? 

  • We will try to preserve your selections, as long as a brand match or a comparable category is available

If you have any other questions, don't hesitate to reach out to your Customer Success Manager. 

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