Store closures happen.
Sometimes stores temporary close down based on seasonality of their business, construction, or a redevelopment project. In these cases, business needs to be redirected during the time of closure to mitigate a disruption in store sales. In other cases, store closures are permanent decisions due to a location's poor performance.
Whether a store will be closed temporarily or permanently, it still serves many customers that will be impacted it's closure. To manage the risk involved in closing retail store locations, there are preventative measures that can be taken to ensure that as many customers are maintained as possible. These include:
Monitoring store performance to make sure closures happen at the right location and at the right time
Extracting data on the closing store to determine how many customers will be impacted by the closure
Notifying customers via direct mail or online campaign, with the nearest store location to visit upon closing
Calculating how close the next nearest store location is for diverting visitors
Rather than measure the euclidean or driving distances from a closed store to all other stores nearby manually in the app, connect with PiinPoint's consulting team to calculate the distances across your entire store network and a set of corresponding locations.
Services Type: Standard GIS Support
Delivery: 1-2 Weeks following Data Review
Want to learn more? Feel free to reach out to your Customer Success Manager in the Chat or email our support team at firstname.lastname@example.org.