If you’d like to gather the demographics of a city or county (or any other boundary like a postal/zip code or custom territory), you can easily show these via the Layers feature in PiinPoint.
Show Custom Shapes
First upload your Layer for the shapes. Say you have a set of all the cities in Canada that you want to pull stats off of, like "What's the Total Population for Mississauga? Or the average income in Mississauga?"
Once they've uploaded, simply turn on the Layer to show the different boundaries. Then click on the shape (i.e. Mississauga) to access the attributes you had from the original file, as well as a shape context menu:
Pull City / County Level Summaries
At the top of the context menu you can do standard shape tasks like Build a Report or Export Customers. Pull a quick view on the area by clicking on "Show Demographics." Or, generate a full report by clicking on "Build a Report."
To learn more, or get access to sample boundary files, contact your Customer Success Manager or email email@example.com.