As soon as you've set up your username and password, you can login to PiinPoint on a Chrome browser and get started!
STEP 1. Upload your Store Portfolio
Keep tabs on your store network by bringing all your locations into your account under My Locations. Then categorize your network to indicate the types of stores, either by something like:
Unique concept type (Neighbourhood Store, City Store, etc)
Development phase (In Development, Open, Closed)
Site type (Standalone, Shopping Mall, Kiosk, etc.)
Download this template here to fill out the details of your portfolio, and then share with your Customer Success Manager to integrate into your account.
STEP 2. Show your Store Performance
Indicate which of your stores are hitting it out of the park by including a performance variable. Whether that's Total Sales, Number of Clients, Average Sales, Sales, this will help you know what markets to imitate as you expand.
Include a column in the template above (or click here) for Store Performance, and share that with your Customer Success Manager to integrate into your account.
STEP 3. Create your Trade Areas
Each of your stores captures their own unique market. Use the Trade Area builder to outline to indicate your brand's territories. These can be generated based on your standard trade area size, or can vary based on the type of location, perhaps a 10 minute drive for neighbourhood concepts, versus a 5 minute walk time in an urban retail corridor.
And you're all set!
Now that your unique data is in your account, you can begin doing trade area analyses, find potential markets that are similar to your existing sites, and ensure that new locations don't encroach on existing store sales.
Take a look through the rest of our Help Center or use the Chat button to learn more.