Site packages need to include clean, informative maps showcasing what's within an area. That might mean looking at markets as a whole, or zooming right into a retail centre and capturing a bird's eye view. Here are some best practices from our team on how to accomplish create professional POI maps.
Customize Logos
Make sure that the logos included on your maps look good. 😊 You can do this by choosing what logo appears, looking through our suggested results, or bringing in a custom image URL of your own. For example, we think Option B here looks best:
Option A:
Option B:
💡 Tips
Choose a logo with a transparent background to avoid extra wide space
Pick a logo that is more square shaped rather than rectangular to optimize the clarity of the brand's logo
Check out our post here on how to change logos in PiinPoint
Crop or Uncrop your Logos
You can choose to show the shape of a logo in its true form (e.g. the golden arches for "McDonald's), or you can crop the logo to fit in a pin shape.
Uncropped:
Cropped:
💡 Tips
For logos without a transparent background, keep it cropped (this keeps your logos consistent)
For logos with a transparent background, uncrop the logo
For details on assigning custom logos, see here. To crop a logo, simply check the Marker Crop option in the Symbology menu:
Customize the Colours
Make sure that the shapes you draw to indicate trade areas or territories align with your brand guidelines. Just click on shape itself and change the colour from green to something else:
💡 Tips
Take it one step further by actually inputting your company's hex or RGB value:
Change the Basemap
Change the basemap to provide a different look and feel to your map. For example, the Minimal basemap pairs well with black or white logos:
To change the logo to a custom image found online, just copy and paste the image link by right clicking on the image:
Rearrange Placement of POIs
If there are a lot of results in one area, or you are doing a bird's eye view on a map, you can drag the Points of Interest away from their original address:
Just click on the logo, and drag it to where it should be.
Import your Results into a Design Tool
If these tips still leave you needing further customization, PiinPoint maps can be taken offline using the Print to PDF function. Any PDF can then be opened in a design tools like InDesign, Photoshop, Illustrator, etc.
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Still have questions? Reach out to your Customer Success Manager in the Chat or email support@piinpoint.com for help.