Site packages need to include clean, informative maps showcasing what's within an area. That might mean looking at markets as a whole, or zooming right into a retail centre and capturing a bird's eye view. Here are some best practices from our team on how to accomplish create professional POI maps.

Make sure that the logos included on your maps look good. 😊  You can do this by choosing what logo appears, looking through our suggested results, or bringing in a custom image URL of your own. For example, we think Option B here looks best:  
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​Option A:

Option B:

You can choose to show the shape of a logo in its true form (e.g. the golden arches for "McDonald's), or you can crop the logo to fit in a pin shape.

Uncropped:

Cropped:

For details on assigning custom logos, see here. To crop a logo, simply check the Marker Crop option in the Symbology menu:

Make sure that the shapes you draw to indicate trade areas or territories align with your brand guidelines. Just click on shape itself and change the colour from green to something else:

Change the basemap to provide a different look and feel to your map. For example, the Minimal basemap pairs well with black or white logos:

To change the logo to a custom image found online, just copy and paste the image link by right clicking on the image:

If there are a lot of results in one area, or you are doing a bird's eye view on a map, you can drag the Points of Interest away from their original address:

Just click on the logo, and drag it to where it should be.

If these tips still leave you needing further customization, PiinPoint maps can be taken offline using the Print to PDF function. Any PDF can then be opened in a design tools like InDesign, Photoshop, Illustrator, etc.