There are two main sections on your single-site report Overview tab that will help you better understand your trade area. They are:

  1. Location Suitability

  2. Who lives here?

Location Suitability

To optimize your Location Suitability score, first customize your Site Profile.

Your Location Suitability score is based on a scale of 0 to 100, and it measures your trade area's suitability based on how well it matches your Site Profile through intuitive summary statements.

The first five points for any insight will be based on the demographic make-up of the trade area. The last two points of any insight are regarding the business landscape.

Location Suitability score of 70 with a description of the trade area's demographics

Through PiinPoint's proprietary Trade Area Insights technology, statements that are displayed reflect the most significant demographic traits for your defined trade area.

Check out this article for more details on how we score Location Suitability.

Who lives here?

The Who Lives Here? section of your report describes the landscape of your trade area.

You can navigate to the Demographics and Points of Interest tabs at the top of your report see each section in more detail.

Demographics and Points of Interest tabs

For more information about Trade Area Insights, reach out to your Customer Success Manager via Chat or email

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