Build your trade area

You can build a report via three different shape types:

  • Circles (single or series)

  • Heatmaps (walk or drive)

  • Custom Polygon

There's more detail on how to build trade areas in this article

Once the trade area is built, click on the trade area, and select the option to Build a Report from within the shape context menu.

Reports pull together all your research on:

  • Municipal Traffic

  • Points of Interest

  • Demographics

  • Layers

Customize what goes into the report

After selecting Build a Report, a window will pop up where you can name the report and provide any notes, if relevant. If you’d like to customize which Demographics, POIs, and layers are included in your report, use the right-hand menu to toggle the information. This allows you to quickly reports easily without loading everything on the map first. 

Under the Optional Settings, enter any comparison ranges you'd like in the report then click Create Report to open the report up in a new tab. Don't worry - you can change these distances as well once you get into the report itself.  

If you need any more help on this topic feel free to contact us via Chat or email

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