Whenever you create a new trade area, you'll see a context menu pop up. This article describes how you can use all the functions in the context menu to your advantage. 

👉 Power User Tips

  • You can bring up the context menu at any time by clicking anywhere within the trade area

  • If you've input a drivetime or walktime as your trade area, you'll need to save the shape first

Build a Report

This is the main way you will interact with trade areas. Click to build a report that summarizes all the POI, demographic, and your network information within a single report.

Show Demographics

Quickly see how each of the variables in your Target Market panel stack up for the trade area you've drawn.

Add to Comparison

This allows you to start making a comparison report. Any shapes you want to compare will be added to the Quick Comparison panel on the top right of your screen. From there you can take it into a full report.

Add to Layer

Any shape you've drawn can be added to a list of candidates sites or regular layer. Perhaps you have a new territory that was sold, or want to outline an area where there will be some upcoming developments and population growth. You can then change the symbology of the Layer to indicate patterns in your research.


Sharing lets you collaborate on projects with your team members. If you have more than one person from your company using PiinPoint, sharing allows you to send the shape you've drawn to their account.

Void Analysis

See whether or not certain retailers are in the trade area. There's more information on using that here.

Export Points

If you have client data integrated into PiinPoint, you can find out how many of them live within this trade area by grabbing a quick CSV export.  Learn more about exporting points here.

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