Whenever you create a new trade area, you'll see a context menu pop up. This article describes how you can use all the functions in the context menu to your advantage. 

Context menu for 5 minute walktime trade area

👉 Power User Tips

  • You can bring up the context menu at any time by clicking anywhere within the trade area

  • If you inputted a drivetime or walktime as your trade area, you'll need to save the shape first

Go to Report

Select this option to build a report on your trade area that summarizes all the POIs, demographic data, and your network information within a single report.

Build a Report

This option allows you to choose what you want to include in your final report before the report is built. A pop up menu will allow you to select or deselect any demographic variables and add or remove POIs, among other customizations.

Summarize Data

Quickly see how each of the variables in your Target Market panel stack up for the trade area you've drawn. See this article for more information.

Add to Comparison

This allows you to start making a comparison report. Any shapes you want to compare will be added to the Quick Comparison panel on the top right of your screen. From there you can take it into a full report.

Add to Layer

Any shape you've drawn can be added to a list of candidate sites or to a regular layer. Perhaps you have a new territory that was sold, or want to outline an area where there will be some upcoming developments and population growth. You can then change the symbology of the Layer to indicate patterns in your research.

Export Points

If you have client data integrated into PiinPoint, you can find out how many of them live within this trade area by grabbing a CSV export. Learn more about exporting points here.

Void Analysis

See whether or not certain retailers are in your trade area. For more information on doing a void analysis, click here.


Sharing lets you collaborate on projects with your team members. If you have more than one person from your company using PiinPoint, sharing allows you to send the shape you've drawn to their account.

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