Getting Data in PiinPoint
Demographic data in PiinPoint can be extracted by block group / DA level, city boundary, county lines, or your own uniquely identified trade area.
Trade areas in PiinPoint can be defined by:
Custom Drawn Polygons
Ring Series e.g. 1,3,5 miles
You Shape Context Menus
You can learn more about building trade areas here. Once you've got the trade area defined and saved, click anywhere within the shape to pull up it's context menu:
The context menu is your gateway to reporting and analysis in PiinPoint! By clicking on the option to Show Demographics, you can quickly find out what the demographics are within that trade area.
The demographics shown in the quickview are based on whatever variables you'd picked in your Target Market panel. For example, let's say you're interested in Median Age, Total Population, and Daytime Population:
Those three variables will be what drives the resulting criteria shown in the top right hand corner of the screen once you click Show Demographics:
For more information on using a shape context menu, contact your Customer Success Manager via Chat, or email firstname.lastname@example.org