PiinPoint

Use location-based social media data to discover the unique behaviours, interests, and beliefs that characterize any area.

Geosocial Segmentation: Explore the Personality of a Neighbourhood

Make use of our most recent demographic update to go beyond the information available in the census and understand daytime populations.

Daytime Population, the Latest Update to Our Demographic Offering

Create custom demographic profiles to use in your Reports

Build a Site Profile and Score Locations

Identify the target market specific to your ring, polygon, or drive/walk time defined trade areas

Pull demographic data by trade area

Make sense of the target market heat map by filtering it on a subset of the population that fits your criteria

Find the best potential locations

Quickly see demographic trends for each block group or DA with our suitability heat map

Demographic suitability analysis

Apply insights from your location profile to a market planning strategy

Interpreting Marketmatch scores (previously market suitability scores)

Adam Saunders

Nick Kyriakou

Find the people that are best suited to your business and explore the demographic make up of different regions.

Finding Your Target Market

Find answers and get help from Intercom Support and Community Experts

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