Finding Your Target Market

Find the people that are best suited to your business and explore the demographic make up of different regions.

6 articles in this collection
Written by Adam Saunders, Sarah Steiner, and Cameron Klapwyk

Introducing Geosocial Segmentation: Explore the Personality of a Neighbourhood

Use location-based social media data to discover the unique behaviours, interests, and beliefs that characterize any area.

Written by Cameron Klapwyk
Updated this week

Build a Site Profile and Score Locations

Create custom demographic profiles to use in your Reports

Written by Sarah Steiner
Updated over a week ago

Pull demographic data by trade area

Identify the target market specific to your ring, polygon, or drive/walk time defined trade areas

Written by Sarah Steiner
Updated over a week ago

Demographic suitability analysis

Quickly see demographic trends for each block group or DA with our suitability heat map

Written by Adam Saunders
Updated over a week ago

Find the best potential locations

Make sense of the target market heat map by filtering it on a subset of the population that fits your criteria

Written by Cameron Klapwyk
Updated over a week ago

Interpreting market suitability scores

Apply insights from your location profile to a market planning strategy

Written by Sarah Steiner
Updated over a week ago