Finding Your Target Market

Find the people that are best suited to your business and explore the demographic make up of different regions.

6 articles in this collection
Written by Adam Saunders, Sarah Steiner, and Cameron Klapwyk

Introducing Geosocial Segmentation: Explore the Personality of a Neighbourhood

Use location-based social media data to discover the unique behaviours, interests, and beliefs that characterize any area.

Written by Cameron Klapwyk
Updated over a week ago

Build a Site Profile and Score Locations

Create custom demographic profiles to use in your Reports

Written by Sarah Steiner
Updated over a week ago

Pull demographic data by trade area

Identify the target market specific to your ring, polygon, or drive/walk time defined trade areas

Written by Sarah Steiner
Updated over a week ago

Demographic suitability analysis

Quickly see demographic trends for each block group or DA with our suitability heat map

Written by Adam Saunders
Updated yesterday

Find the best potential locations

Make sense of the target market heat map by filtering it on a subset of the population that fits your criteria

Written by Cameron Klapwyk
Updated over a week ago

Interpreting market suitability scores

Apply insights from your location profile to a market planning strategy

Written by Sarah Steiner
Updated over a week ago