The POI heatmap allows you to see any brand or category of POIs by heatmap. Rather than show individual markers or clusters, you can view an area solely based on where there are more POIs of a given type.
Here's San Francisco when we consider the density of Cafes, Coffee and Tea Houses:
To use the POI heatmap:
Start by searching for one (or more) Points of Interest by their name or category.
Turn the POI toggle to ON.
Select the "Heatmap" option from the Points of Interest legend in the bottom right hand corner:
Learn more about Points of Interest through our POI resource collection here.