Demographic data is based on the most up-to-date census information available from Statistics Canada (Canada) and the U.S. Census Bureau (USA). In-house projections are applied by PiinPoint's team of data scientists to represent the most recent figures.


PiinPoint traffic is based on municipal traffic studies and regional city collections. On each traffic point, you can click on the point to get the daily count, the date, and the source of the count.

Municipal Traffic Counts: Average annual daily traffic (AADT*) is collected from individual municipalities and includes data from as recent as last year.  

Modelled Traffic Counts: These traffic counts are captured by a third-party that uses traffic devices installed on major roadways and intersections to grab daily predictions. 

These are extrapolated data points, from which a daily average is calculated. These predictions take into consideration local market traits such as population, daytime population, and density. When available, certain points also include predictions of how busy an area will be throughout the day.

*Average Annual Daily Traffic (AADT) is calculated by surveying an area for a sample period (typically a 7 day week) for 24 hours each day, and then estimating what the annual traffic would be there with error and fluctuation factors considered. That result is divided by the number of days in a year (365) to identify what the estimated average traffic per day is at an intersection/point. Each municipality or third party provider uses their own technique or sensor type for the estimation.

POI Data

POI data is sourced from a third-party provider that consolidates location sets and collections for a variety of different data contributors to ensure the data is as accurate and up-to-date as possible. 

They cross-reference multiple sources including trusted data contributors, user contributions (in app reviews, check-ins, etc.), manual telephone validation, and online location developers.

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